This is a new venture for ITMB. Cruising is a rapidly-growing segment of the travel industry, experiencing double-digit growth rates annually. Obviously, this is a thriving market.
This map is designed to remain relevant for the end users of the artwork, despite the growing number of cruise travelers—25,000,000 people annually.
For readers familiar with Caribbean or Mediterranean cruising, it's important to note that the South Pacific is the fastest-growing region for cruise travel.
Future plans: ITMB intends to prepare additional cruising titles in the future.
The reverse side of the map focuses on the two entities collectively known as Samoa. This region is included for two key reasons:
