ITMB Rome & Italy Central

First, I'll describe Rome itself.

We have significantly increased the area of coverage, using the Tevera River as a north-south axis. This places:

• The Vatican and the 'new' city on the left side of the page.
• The main shopping area, the Roman remains, the Colosseum, and the railway station on the right-hand side.

The map extends:

• As far north as the ring road, including most former Olympic buildings.
• As far south as the Giancolense hospital complex, which is further than what our competitors typically cover.

Naturally, the map highlights:

• Major touristic attractions
• Hotels
• Shopping areas
• Religious buildings
• Parks and plazas
• Theatres
• Post offices
• Metro lines and stations

The second side of the map is equally fascinating.

We believe that traditional city maps should show more than just the city centre, as has been common practice for decades. Most travellers visit a city, even a major city like Rome, for only a few days as part of a larger trip.

To address this, we have been adding 'hinterland' surrounding area maps to our city maps for several years, so end-use buyers don’t have to purchase two separate maps to get around.

In the case of Rome, a map of all of southern Italy, including Sicily and Sardinia, made sense to us. Thus, we created a brand new and very detailed map covering Italy South.

This map is essentially a driving map, using symbols to note:

• Touristic attractions, such as castles and historic churches.
• Interesting towns.
• Beaches.
• The remains of Greek and early Roman settlements.